March 28 2019

Home Builder Spotlight: Pacesetter Homes

Home builder

We’re excited to introduce you to our home builder, Pacesetter. We sat down with Pacesetter Homes to get a firsthand account of who they are and what they offer.

Q: Give us a brief history of the company. Who were the founders and what was the vision?

A: Pacesetter Homes is a proudly family-owned company in its 21st year of business. We are part of the Qualico group of companies. Qualico was started by Dr. David Friesen and his wife Katherine in 1950. At the time David worked as a lawyer, at times bringing home chicken and pies in lieu of cash. Katherine worked as a teacher, earning $50 a month.

Shy on the financial means, they relied on hard work. In fact, Katherine sold many of these first homes herself – something that was unheard of in the 1950s. They understood the impact they were having on families. Like Qualico, Pacesetter understands that finely crafted homes have a generational impact.

We give families a place to gather, rest and grow.

Q: Tell us about your unique design style – inside and out.

A: Outside: Pacesetter offers a wide variety of models, across multiple home categories (attached or detached garage, duplex, townhome). Our exteriors tend to fall within craftsman-style architecture using textiles and colour palettes that withstand the test of time.

Inside: Our open concepts focus on the heart of the home (kitchen, great room, and nook) as well as the owner’s suite/ensuite. Our intentional allocation of space accommodates changes to a home owner’s lifestyle over time (i.e. lifestyle rooms can be used as an extra bedroom if older generations move in, bonus rooms can be used as media rooms to study room to meditation space etc).

Checking out our show homes is a really fun way to get the creative juices flowing (we have some of the best designers working for our Design Q department).

Q: What’s it like to work with Pacesetter? Who do you work with? What’s the process like? How do you make building a home an awesome experience?

A: It’s a 360 experience – from model selection to mortgage application to selling your current home (if needed). Not to mention having support to hand-select the features of your home with the help of a designer. We have the best sales team who will walk you through every step of buying a home, and an in-house, fully immersive design centre and design team.

Q: Tell us more about the Zachery and Zoe in Hawks Ridge.

Pacesetter Homes has developed two stunning homes for the Hawks Ridge community – our Zachary and Zoe duplex model. Both floorplans offer a double front attached garage, and each side has its own style and personality.

On the left we have the Zachary plan, with a generous living area, 9’ ceilings, a cozy fireplace, main floor laundry and a half bath. Upstairs are three bedrooms, with beautiful French doors opening to the master suite. A large bonus room at the front of the home offers additional space for entertaining.

On the right is the Zoe floorplan, also with 9’ ceilings and cozy main floor fireplace. Upstairs, two of the three bedrooms have walk-in closets. The Zachary and Zoe both have plenty of windows for a bright, warm living environment.

Q: Do you have Quick Possession homes available in Hawks Ridge?

A: We do – go to and click on our ‘quick possessions’ tab for the most up-to-date offers (availability is constantly changing).

Q: Why did Pacesetters choose to be a home builder in Hawks Ridge?

A: We love this area for all its unique features – Big Lake, immersed in nature with walking trails and preserved nature areas. Hawk’s Ridge feels like the country even though you’re minutes away from great schools, shopping and community centres.

Pacesetter Homes offers semi detached homes at Hawks Ridge. You can reach them at 780.966.6176 or Check out the Zachary and Zoe at the following address and times.

Show Home Hours:

Monday to Thursday: 3 – 8 PM

Weekends & Holidays: 12 – 5 PM

Fridays: Closed

Show Home Address:

226 Hawks Ridge Boulevard NW

and 224 Hawks Ridge Boulevard NW,

Edmonton, AB